In a San Diego/Chicago/New York Minute!
This past week we were invited to appear Live on the Plaza on the Today Show, and in the spirit of creating awareness and promoting our K9 Fit Club Certification Program , how could we say no? Okay, let’s be honest, when the Today Show calls, you jump at the opportunity! Yep, I am in!
We also had been interviewed by the New York Times, and true to content is king and the compelling story of K9 Fit Club, not only did they request a column, they wanted to shoot a video piece for New York Times Television. New York and Central Park seemed like the perfect backdrop.
When the call for the interview first came in, I was sitting at the AARP Conference (wait a minute, isn’t that’s for really old people) with fellow WIPIN Members, Kristine Levine , Beke LuBeach , Lorien Clemens and Kristin Amber-Smith! K9 Fit Club, along with other leaders in the pet industry, had been invited to participate in a Thought Leadership Workshop and Strategy Sessions with Thought Leaders and Innovation Leaders for Life Reimagined – 50+. This dynamic group serves a market of over 40 million people. AARP is a membership organization leading positive social change and delivering value to people age 50 and over through information, advocacy and service.
We heard from experts including Terry Bradell – Chief Executive Officer & Chief Information, Charlote Yeh – Chief Medical Officer, Steve Cone, Executive Vice President – Membership & Integrated Value, Emilio Pardo – Executive Vice President and President of Life Reimagined, Jeff Makeowka, Senior Advisor – Thought Leadership and Ellis Rosenberg – Director, Brand Partnerships and Alliances, who discussed the power of this market and their attention to Health, Fitness and Wellness. We met Paul Irving who wrote the book, The Upside of Aging , and expert in Childhood Obesity.
What was I talking about? Oh right, the Today Show . So as it turns out we needed dogs, lots of dogs and lots of people. Our K9 Fit Club Certified Trainer, Len Spens, who lives in Hyde Park, NY, was able to attend, but not sure about her class members attending? Beke looked and me and said, call Dana (aka the awesome Dana Humphreys ). And that began the “barking chain” and pulling together 12 dogs and 8 participants for the Today Show segment and the New York Times.
The segment was to originally air with Hoda and Kathie Lee on Wednesday, but was moved to Friday with Maria Shriver and Jenna Wolfe as they wanted to wrap up Pet Week with K9 Fit Club and a workout on the plaza.
Interestingly enough, we had arrived on Tuesday and everyday had been overcast, with the threat of rain, or rain. We woke up to 4:00am dark skies, which quickly turned to beautiful blue-sky day. Al Roker knew we were coming and ordered the beautiful weather for us!
Back to the dogs, Not only did Dana participate, she brought together the amazing group of people and dogs. I met fellow WIPIN Member Janine Berger, Gillet & her dog Melou. Lisa Mercurio and Ava, whose husband, an International Music Conductor, produced Symphony for Dogs., Len Spens and Fang. And the amazing Miguel Jackson, whose business is dog grooming/dog sitting and pet fashion and brought with him the most amazing dogs. The energy was contagious as we did Rover’s Reverse Lunges, Pups Pushing Peeps, Sally Step-overs, Puppy Planks and Bosu Teasers, with Matt Lauer, Carson Daley and Al Roker joining in the fun for the end of the segment.
From Rockefeller Plaza we headed north to Central Park at 72nd and the Band Shell for our interview with the New York Times . Pups and people were out in abundance and K9 Fit Club was ready with a workout. We took over the park and had quite the crowd of onlookers and people cheering us on. More importantly, wanted to share their stories of how their dog(s) had changed their life.
We had more dogs and owners joining us, and we put on a doggone, paws-up amazing class. We spent time with the amazing Anahad O’Connor a journalist for The New York Times, covering health, fitness, nutrition and epidemiology, who took the time to listen, ask questions and truly understood the benefits of dogs for health, fitness and wellness.
Although exhausting, we are energized and inspired, and look forward to helping others and the awesome journey of K9 Fit Club.
Peace, love and paws,
Tricia Montgomery & Zeus